Spokane Video

Kaiser Permanente (KP) subsumed another medical group in the Spokane region, changing health coverage and care access for several new and existing members. The anxiety that many members felt was shared by KP's Spokane employees, in part, because of many other changes KP was making across the state.

 

I partnered with my design partner and our video producer to come up with a concept for a video highlighting KP's medical facilities in Spokane, the member care experience, and KP's Spokane leadership team.

 

I drafted messaging and talking points for our on-camera talent and worked with our executives, legal team, and compliance manager to ensure we were only serving up information that was accurate and that would help quell the uneasiness felt in Spokane. I coached our on-screen talent and conducted the interviews. My creative partners and I worked alongside a video production team, helping direct and capture drone shots and interview footage for our video. Also, in a pinch, I served as an actor.