Producer Forum

Kaiser Permanente hosted an annual sales workshop to educate and excite producers about working with Kaiser Permanente and to introduce the health plan portfolio for the upcoming year, benefit updates, legislative news, and facility enhancements.

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We used the opportunity to create a bold and memorable experience for producers. Both copy and design were employed to elevate the brand voice and brand look in a contemporary way using bold color and engaging photography.

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Work entailed an invitation suite, videos, landing and registration pages, various presentations for each line of business and speaker, printed event collateral, signage, and post-event follow-up communication. 

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We rolled this out at 9 events across Washington state to meet brokers and producers where they lived and worked. We saw a high turnout with 665 attendees.